📖 Marketing and Communication Guide

In the following article, we are going to:

• Provide access to our newly expanded marketing materials across different media
• Recommended materials to drive engagement and awareness
• Materials for special events (i.e. Earth Day, Stop Food Waste Day, etc.)

What Marketing Do I Need? ⤵️

A few key questions can help guide the right marketing at your location:

• Are my consumers being charged a deposit? Yes or No?
• Are my consumers dining in or taking out? 
• Where are my consumers looking for information? And in what way?
• What is the best way I can communicate the program steps to my consumers? 
  • See below for guides & resources

🔍 Marketing Materials By Type

Explore the materials below to help communicate Friendlier across key touch points: 

• Digital Signage - TV Screens, Menu Boards 
• Ready To Print Signage - (available in 8.5x11 & 11x17) 
  • Consumer Steps for Deposit Model 
  • Consumer for Non-Deposit Model
  • "Not Garbage"
  • "Place Containers Here"
• Social Media & Communications

📚 'How To Boost Friendlier' Guides 

• Integrating into Student Orientation (Higher Ed/K12)
  • Best Practices
• Boothing Materials & Resources
  • Best Practices 
  • Ready to print materials
  • More materials available with your Customer Success Manager or info@friendlier.com
• Marketing Assets Across Consumer Journey 
  
  
• Additional Awareness and Engagement Campaigns
  • Amplify Your Impact & Sustainability Story
  • Higher Ed: Residence Blitz Campaign
  • Higher Ed: Driving Consumer Deposits to Donations

These materials are designed to help consumers feel informed, confident, and ready to participate in reuse!

For custom materials, contact harrison@friendlier.com or info@friendlier.com.