---
title: 📖 Marketing and Communication Guide
description: Friendlier article explaining in a high-level overview of the marketing assests and materials food service and other teams can utilize. This will be to drive awareness, engagement, and momentum.
---
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1. [Friendlier Help Center](https://help.friendlier.com/?hsLang=en)
2. [Marketing & Communications Resources](https://help.friendlier.com/marketing-communications-resources?hsLang=en)
# 📖 Marketing and Communication Guide
## Welcome to Friendlier: How To & Best Practices!
**If your company settings will not allow you to access the links in this article, please reach out to your Customer Success Manager or [info@friendlier.com](mailto:info@friendlier.com) for the requested materials.**
In the following article, we are going to:
- Provide access to our **newly expanded** marketing materials across different media
- Recommended materials to drive engagement and awareness
- Materials for special events (i.e. Earth Day, Stop Food Waste Day, etc.)
### **What Marketing Do I Need? ⤵️**
A few key questions can help guide the right marketing at your location:
- Are my consumers being charged a deposit? Yes or No?
- Are my consumers dining in or taking out?
- Where are my consumers looking for information? And in what way?
- What is the best way I can communicate the program steps to my consumers?
- See below for guides & resources
### **🔍 Marketing Materials By Type**
Explore the materials below to help communicate Friendlier across key touch points:
- [**Digital Signage**](https://drive.google.com/drive/folders/1aCuMhBpAyAybS2OlLvp-ZvLyvQLCi-xz) - TV Screens, Menu Boards
- [**Ready To Print**](https://drive.google.com/drive/folders/1qN6qgBP-QrxwPsaI774if-u91sEOr3EF) Signage - (available in 8.5x11 & 11x17)
- Consumer Steps for Deposit Model
- Consumer for Non-Deposit Model
- "Not Garbage"
- "Place Containers Here"
- [**Social Media & Communications**](https://drive.google.com/drive/folders/1bX7QUtzfxZrwOT0_PdDBfAAzWpc-MUDr)
### **📚 'How To Boost Friendlier' Guides**
- **Integrating into Student Orientation (Higher Ed/K12)**
- [Best Practices](https://drive.google.com/drive/folders/1Ba7aIn3q0T726a_i8e8zoxUmwO6_AONd)
- **Boothing Materials & Resources**
- [Best Practices](https://drive.google.com/drive/folders/1MiJ_rfsR7dRdx2oOJitffpTsZdnhndRC)
- [Ready to print materials](https://drive.google.com/drive/folders/1qN6qgBP-QrxwPsaI774if-u91sEOr3EF)
- More materials available with your Customer Success Manager or [info@friendlier.com](mailto:info@friendlier.com)
- [**Marketing Assets Across Consumer Journey**](https://drive.google.com/drive/folders/1ZzGXdJeiEnQixynDWPwfr_hyyT8Sgtj0)
- [**Additional Awareness and Engagement Campaigns**](https://help.friendlier.com/build-awareness-boost-engagement?hsLang=en)
- Amplify Your Impact & Sustainability Story
- Higher Ed: Residence Blitz Campaign
- Higher Ed: Driving Consumer Deposits to Donations
---
These materials are designed to help consumers feel informed, confident, and ready to participate in reuse!
For custom materials, contact [harrison@friendlier.com](mailto:harrison@friendlier.com) or [info@friendlier.com](mailto:info@friendlier.com).
- [Marketing & Communications Resources](https://help.friendlier.com/marketing-communications-resources?hsLang=en)
- [Build Awareness & Boost Engagement](https://help.friendlier.com/build-awareness-boost-engagement?hsLang=en#main-content)
- [Engagement Kits](https://help.friendlier.com/build-awareness-boost-engagement?hsLang=en#engagement-kits)
- [Catering & Events](https://help.friendlier.com/catering-events?hsLang=en)
- [FAQs & Troubleshooting](https://help.friendlier.com/faqs-troubleshooting?hsLang=en)
- [Training](https://help.friendlier.com/training?hsLang=en)
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